The meaning of "Tianda"
 
"Tianda" means "to grow and progress day by day". This describes the process of how an enterprise develops towards its destination, and emphasizes the goals of which the enterprise pursues.
 
The meaning of the logo of "Tianda"
 
The graphic design of Tianda's logo is like the sun rising from the East, promoting a strong sense of prosperity and suggesting that Tianda likewise is developing and advancing each day. In the process
of development, Tianda continues to grow and room for such growth and development is enormous.
 
Goal of Tianda
 
Based in the Asia Pacific region, Tianda Group aims to develop into an integrated international corporation with social awareness and expand across the world.
 
Mission and Tenet
 
Tianda Group advocates the ethics of "Caring for a better world" and it becomes our vision. While we are working restlessly for the growth and development of the group, we build up a culture of philanthropy to repay the society.

"Tianda for Health" is the mission and commitment of Tianda to serve the society with sincerity. It indicates Tianda Pharmaceuticals' core value of "Health and Care".

"Tianda for Sustainability" is the mission and commitment of Tianda on utilization of natural resources. It indicates Tianda Resources' core value of "Reasonable Utilization and Sustainability".
 
The Core Value
 
The core value of "Striving for Perfection" is two-fold. Firstly, we emphasize the individual contribution of each staff member, and the synergy effect achieved through team work. This describes the process in pursuing goals. Secondly, we emphasize on the results achieved by individual staff member and the company such as successful products and services,
better business results, more advance technology, etc. This depicts the results obtained in pursuing goals. Both the process and results are emphasized and touching.
 
Working Mindset
 
It is proud of getting the job done properly, and protecting company image.
It is shameful of being under-performance, and damaging company image.
 
Management Concepts
 

Our sales strategy is market oriented; Our innovative products are based on advanced R&D; Our production is complied with International Standards and costs effective; We sincerely serve our customers with the help of advanced information systems; We believe each staff has his/her unique talent. By assigning them to the right positions, their potential would will be fully untapped.

Safety and quality is the lifeblood of a company whereas marketing and research is the key to success. Policies & Procedures and Information Systems are the helping hands to the company while quality human resources is the driving wheels behind the stable development of the company.
 
Working Attitude

* Positive and Proactive;
* Hard working and Passionate;
* Be Personal Responsible;
* Continuous Progressing
 
Working Style
* Down-to-earth;
* Creative, Innovative;
* Hard-working;
* Never give up
 
Working Methodology
Positive, Wise, with Best Effort.
 
Management Experiences to Share
* Follow up management;
* Division of labour and cooperation;
* Think from different perspective and timely response;
* Being open-minded and innovative in seeking effective solutions;
* Priority focus, enlightening the weak side, fixing blind spots, change perception;
* Be strict but tolerant; strict in principles but flexible in execution;
* Start with the basics and take control effectively;
* Being optimistic, energetic and striking for success.
 
The Three Pillars (Tianda Brand, Tianda Culture, Tianda Team)
Tianda Brand
We recognize the importance of establishing our own brand. We believe that a strong brand is the cornerstone for the company and its foundation for stable and long-term development. As a pharmaceutical brand, Tianda represents the core value of "Health and Care"; as a resources brand, Tianda states as its core values: "efficient and sustainable development". We continually enrich the value of our Brand and promote our brand ideology to society. Drawing on more than ten years of experience, we have gradually built up our brand, Tianda, based on these solid principles and foundations.

Tianda Culture
Behind every good company there is a great team working together to foster and promote a strong brand for the betterment of society. We place a high premium on corporate culture at Tianda as we understand the value that each individual brings to the company and how important this is to the growth and development of the company. Drawing on years of knowledge and experience, Tianda has arrived at the unique "Corporate Culture System" to facilitate the company and all members of Tianda.

Tianda Team
Tianda's corporate culture is vibrant, harmonious and multicultural. The growth and development of Tianda's culture depends on the hard work, expertise and coordination of each Tianda staff member. Our team espouses the values of working efficiently and professionally and serving society with integrity, pursuing our goals in the spirit of striving for perfection
 
Relationship between Employer & Employee
The Company calls for each individual staff member to regard the company as a stage for fostering responsibility, training will, exercising talent and experience, experimenting values and creating happiness.
 
Professionalism
Staff members have to think on the topic of "how to become a professional" in their respective fields (including professional manager, professional technician, professional salesmen, etc.) in the following five aspects:
a. Quality, including Psychology, Knowledge, Experience, etc;
b. Mission and Tenet;
c. Spirits;
d. Ethics (Compliance to laws & be polite, Loyalty and Caring for a Better World);
e. Targets
 
Pet Phrase
That is the way in Tianda (when dealing with positive outcome);
That is not the way in Tianda (when dealing with negative outcome)
 
Keep Relaxed
Tianda promotes an relaxing working atmosphere. Relaxed working environment helps staff members to release their tense relations between colleagues, partners and inside the society. Let’s keep "relaxed" together!